2010 Annual Report for the New York Times

This project encompassed creating a concept for the 2010 Annual Report for The New York Times Company, along with an ad campaign to promote its release. The concept came in the form of the 2010 Annual Report being an exclusive edition of the newspaper itself. It was made available on newsstands in New York City and other large US cities, printed on newsprint. This statement was made in order to promote the fact that paper is still very much alive. Typography is inspired by that used by the NYT, but with a modern twist. The imagery also reflects the theme of nostalgia, showing different elements of the traditional printing process. The financial section uses the most current trend of infographics. A campaign was also developed, further endorsing the tradition of paper, with a financial connotation. All of this will draw shareholders in, and prove to them that the company still has a true heart, and although it must follow technological trends to keep up with it’s competitors, the New York Times will always stay true to tradition.